We spend billions of dollars and decades of research to get a single drug through clinical trials. We measure success by molecular precision and "statistical significance." But once that drug leaves the lab and enters a patient’s medicine cabinet, a new, much more complex variable takes over: Human Behavior.

In a recent workshop…

It’s easy to equate “understanding the patient experience” to finding out how a medication is taken and how well it’s tolerated. And while those facts clearly matter a lot, they represent only a part of the experience on therapy. To truly support people, we need a full picture of what it means to live with a health condition and manage treatment day after day. This is where health psychology comes in…

People start, use, and stay on therapy within the context of their whole full lives. Lives full of other commitments, full of responsibilities, uncertainties, limitations. Impacted by disease and shaped by emotions, beliefs, worries, and a complex healthcare system they must navigate. Our real-world promise begins with…